Adding value to client services
Forrester Research predicts that businesses will spend about $11 billion this year on Customer Relationship Management strategies, or tactics used to gain customers and retain them by nurturing an ongoing relationship. Businesses, small and large, are always asking the question — how do we stay on the minds of our customers? Big corporations may advertise on network TV, flashing images of product in front of consumers’ eyes. But if your marketing and advertising budget is tight, there’s no need to moan.
“Between the coupons, information and gift card discounts, the Lowe’s Program for REALTORS® really helps you differentiate yourself…After closing, a lot of [agents] disappear from people’s lives. Offering something like a gift card or discount coupon is so useful. When you move into a new house, whether you need to buy appliances or just some paint, especially now, every little bit of savings helps.”
Want a new way to add value to your services? Help clients save money, not just once, but on a recurring basis.
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